Marketing & Community Outreach - PACE

TriHealth is actively recruiting for a Manager to oversee the PACE of Cincinnati PACE Center located in Norwood Ohio. Program of All-Inclusive Care for the Elderly (PACE) is a Medicare and Medicaid program that helps people meet their health care needs in the community instead of going to a nursing home or other care facility.

Job Overview:

Under the direction of the Executive Director, the Marketing & Public Relations Manager holds primary responsibility for developing and implementing strategies to promote PACE of Cincinnati in Hamilton County and achieve the organization's enrollment goals. The Marketing & Public Relations Manager is responsible for generating referrals into the PACE of Cincinnati program and educating the community through community outreach, networking and a broad range of strategic marketing activities. The Marketing & Public Relations Manager will develop and cultivate PACE of Cincinnati's network of business, healthcare and community relationships by: • Developing a strategic approach to identifying and engaging with referral partners within the community. • Cultivating and maintaining positive and constructive relationships with healthcare providers, senior service providers and other referral sources. • Evaluating and learning about the needs of the community, especially older adults and their families, and incorporating learned information into community outreach. • Actively participating in community groups. • Presenting at community events about PACE and care of older adults. • Responding timely to all inquiries and commitments.

Location:

• 4600 Wesley Ave - PACE Corporate Office

Work Hours:

• Full-time position: 80 hours bi-weekly
• Day shift

Job Requirements:

Bachelor's Degree in Health Care Administration, Business, Communications, Public Relations, Marketing, or related Human Services field. (Required) 
High School Diploma or GED (Required)
2 - 3 years of experience in community outreach, intake, enrollment or marketing, preferably in an environment serving older adults. (Required)
Experience in or familiarity with health care, home and community-based care (HCBS), and/or long-term care services and supports (LTSS).

Job Responsibilities:

Adhere to all Centers for Medicare and Medicaid Services (CMS) guidelines for marketing the PACE program. 
Develop and implement marketing strategies, activities, materials and events to support enrollment goals for PACE of Cincinnati. Identify effective marketing and promotional channels. Track the effectiveness of marketing strategies and activities, maintaining detailed documentation and data. Provide regular reports of all outreach and engagement activities. 
Identify, develop, and maintain relationships with potential PACE referral sources, including medical providers and community organizations. 
Utilize all relevant data and knowledge of the service area demographics, competition, past experiences, community needs and national PACE standards in performing outreach activities. 
Present and explain the PACE program to interested individuals, including candidates for enrollment, caregivers, and referral sources. Maintain PACE of Cincinnati website, social media channels and collateral materials. Provide tours of the PACE of Cincinnati facility to potential participants and family caregivers, highlighting the services provided. 
Provide excellent customer service to internal and external customers. Interact professionally and respectfully with older adults, including those with cognitive decline and/or physical disabilities. 
Utilize Epic appropriately and efficiently and serve as content and workflow expert for resolving issues and proposing solutions in Epic

Working Conditions:

Climbing - Rarely 
Concentrating - Consistently 
Continuous Learning - Consistently 
Hearing: Conversation - Consistently 
Hearing: Other Sounds - Consistently 
Interpersonal Communication - Consistently 
Kneeling - Rarely 
Lifting Lifting 50+ Lbs. - 
Lifting Pulling - Occasionally 
Pushing - Occasionally 
Reaching - Occasionally 
Reading - Consistently 
Sitting - Frequently 
Standing - Frequently 
Stooping - Rarely 
Talking - Consistently 
Thinking/Reasoning - Consistently 
Use of Hands - Consistently 
Color Vision - Frequently 
Visual Acuity: Far - Frequently 
Visual Acuity: Near - Frequently 
Walking - Frequently

TriHealth SERVE Standards and ALWAYS Behaviors

At TriHealth, we believe there is no responsibility more important than to SERVE our patients, our communities, and our fellow team members. To achieve our vision and mission, ALL TriHealth team members are expected to demonstrate and live the following:

Serve: ALWAYS... 
• Welcome everyone by making eye contact, greeting with a smile, and saying "hello" 
• Acknowledge when patients/guests are lost and escort them to their destination or find someone who can assist 
• Refrain from using cell phones for personal reasons in public spaces or patient care areas

Excel: ALWAYS... 
• Recognize and take personal responsibility to address and recover from service breakdowns when a customer's expectations have not been met 
• Offer patients and guests priority when waiting (lines, elevators) 
• Work on improving quality, safety, and service

Respect: ALWAYS... 
• Respect cultural and spiritual differences and honor individual preferences. 
• Respect everyone's opinion and contribution, regardless of title/role. 
• Speak positively about my team members and other departments in front of patients and guests.

Value: ALWAYS... 
• Value the time of others by striving to be on time, prepared and actively participating. 
• Pick up trash, ensuring the physical environment is clean and safe. 
• Be a good steward of our resources, using supplies and equipment efficiently and effectively, and will look for ways to avoid waste.

Engage: ALWAYS... 
• Acknowledge wins and frequently thank team members and others for contributions. 
• Show courtesy and compassion with customers, team members and the community